We help brands build trust, drive action, and create value.

BRAND BUILDING | STRATEGIC COMMUNICATIONS | REGULATORY AFFAIRS

Emile Scheffel brings his clients expertise in communications and issues management, a thorough understanding of the Canadian public affairs landscape, and a relentless work ethic sharpened in government, politics, and private enterprise.

Work with a wide network of stellar partners, Emile & Co. can deliver a tailored solution that removes obstacles and grows the value of your brand.

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The Brand Reputation Playbook™

The essential resource for building and protecting your brand.

The Brand Reputation Playbook™ will help you:

  • Build trust with stakeholders,

  • Anticipate and prevent crises, and

  • Grow the value of your brand by telling a more powerful story.

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“Emile’s experience leading large teams and managing complex issues makes him a wealth of knowledge on building your brand reputation and protecting it from threats. Do yourself a favour and get him in your corner.”

Mike Wilson | CEO, In Language Advertising

“Having worked with Emile on large stakeholder engagement efforts and witnessed his master in managing urgent, sensitive issues, I strongly recommend his practical advice for any organization seeking to protect its brand reputation.”

Lise Jolicoeur | VP Public & Corporate Affairs, ORCA

Services

  • Communications is only getting more complex — and you can’t afford to get it wrong. I can help you achieve ambitious outcomes and manage complex stakeholder environments.

  • We specialize in helping clients with novel business models and complex needs navigate all levels of government, including relationships with elected officials and regulators.

  • I’ve written impactful keynotes and stump speeches for premiers, mayors, and CEOs — and scripted major events with audiences in the thousands.

  • With my track record of success in earned media pitches and high-stakes interviews, I help leaders and their teams protect and enhance their brands.

  • When crisis hits, I can provide sound advice and a steady hand to see you through.

  • Does your leadership team have a gap in communications, brand, or public affairs?

    I can embed within your organization to get these critical files moving.

  • When you and your team are stretched to the limit, I can step in and help you get projects over the line.

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Need something else? No problem.

With a wide network of stellar partners, we can tailor a solution for your needs.

Case Studies

Brane Digital Asset Custody

Donor Respect Guarantee

Provincial Apology to the Tsilhqot’in Nation

BC Referendum on Electoral Reform

PERSIST Mental Health Project

Let’s get to work.